Accuracy
Rigour in data and solid methodologies: every insight comes from accurate, verifiable analysis.
About us
We turn customer feedback into strategic insight
We combine the experience of mystery shopping with advanced online review analysis, in an integrated approach that puts the customer voice at the centre of decisions.
Our approach
Performance Indexing
Our proprietary system analyses thousands of online reviews with advanced AI, identifies the entities and issues customers mention, and quantifies their impact on the overall experience.
From there we build prioritisation matrices for strategic decisions, integrating the insight with professional mystery shopping evaluations. The result: a single, measurable and actionable view of the customer experience.
- Analysis of thousands of online reviews with AI
- Identification of entities and issues customers mention
- Quantification of the impact of each element
- Prioritisation matrices for decisions
- Integration with professional mystery shopping
The results
A methodology that has already delivered
100+Retail companies supported
+28%Average customer satisfaction in the first 6 months
20+Years of group experience
ISO 9001Certified quality
Our values
How we work
Innovation
Continuous development of technology and approaches, to stay a step ahead of the market.
Action
We deliver insight that drives concrete improvements, not reports that stay in a drawer.
Collaboration
Partnership-based client relationships, to grow together over the long term.
The group
A project of the Mebius group
Voice of Customer was born within Mebius srl, a leader in mystery shopping with the MysteryClient.it brand. A multidisciplinary team combining expertise in:
- Mystery shopping and customer experience evaluation
- Data analysis and artificial intelligence
- Consumer psychology and purchasing behaviour
- Retail operations and point-of-sale management
+28%Satisfaction
100+Companies
ISO9001 · 27001